SOLIDAYS /
T-SHIRT / CRAZY SOLIDAYS / CREATION 2018
The 2018 collection offers new Solidays basics that are both demanding and graphic. This men's t-shirt is ideal for a casual everyday look. It is lightweight cotton, short-sleeved and round neck, it is a basic essential of our festival in your dressing room. Its straight cut fits all body sizes and is a bit wide for a more casual look. An illustration "little monsters" is printed on the front of the chest.
SCRUNCHOC /
STRATEGIC THINKING AND CREATION
PROPOSITION ONE /
For this first proposition i put my attention on the naturality of the product.I did my design to show the pureness of the different element which compose the biscuit.All is starting from the field to the clean product. Some design element are proving this quality like the dark chocolate stamp or the 100% natural leave. The typographie I work on for this proposition is round, a little bit Feminine to attract more the Feminine target who mostly put their attentions on clean products.
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PROPOSITION TWO /
For this second proposition i want to work on the crunchiness of the biscuit in keeping some clue about the naturality and the quality of the product. This proposition is more Gourmand, more chocolate and little bit more funny whit this typography I create. The logo is already showing the crunchiness whit his cracks, the layout with a break between the chocolate and the non-chocolate part is also demonstrating it. We are not forgetting the tender fruits who surround the product and give punchy colors to the design into differentiate more easily the different boxes of the range.
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